Background FALKE
The company FALKE was founded in 1895 and has stood for fashionable clothing made of high-quality materials ever since. FALKE products are available on five continents and in over 60 countries. In addition to local stores and their own online store, the company has been selling its products on Amazon for about 10 years. Especially with regard to further international growth and the development of new customer segments, it was clear to the company that Amazon is a very relevant market.
The starting position
The company started advertising via the DSP three years ago on a rather small scale and only for limited products and markets. However, it quickly became clear that DSP was a good way to attract new customers, create brand awareness and reach other potential customer groups. Above all, DSP is suitable for targeting audiences more precisely and granular than PPC ads, as there are more possibilities to define the audiences. Finding the right partner to manage DSP advertising was not easy, as FALKE had specific requirements. They were looking for a reliable partner who would always keep an eye on their performance-oriented goals and provide them with optimal support in achieving them.
“BidX follows our ROAS driven approach at all times and supports us with a competent account manager.”
In addition to the target-oriented approach, BidX was able to convince especially with the distinctive country focus as well as the individual customer approach. The fast implementation of customizations was also an important point for FALKE to choose BidX as a partner for their DSP advertising.
The solution
After FALKE thoroughly researched the various DSP partners, they found BidX, a partner that meets all their requirements. FALKE uses BidX both for the setup and proper targeting of the DSP campaigns and for the continuous adjustment and optimization of the ongoing campaigns. Cost efficiency and revenue growth are the overriding goals here.
“We especially appreciate the cooperative partnership and the honest, uncomplicated communication with our account manager.”
The results
Advertising via the DSP has become an important part of FALKE's Amazon marketing, which contributes significantly to their success. With the help of DSP advertising, additional traffic can be generated, which leads to higher sales.
“By optimizing the DSP measures, we were able to build up another mainstay in addition to PPC, which generates additional revenue and at the same time serves to expand our brand and target group.“
For FALKE, above all, the support of competent experts is crucial for success on Amazon and DSP advertising. Identifying opportunities and suggesting ways to optimize performance is an essential part of this. Through the partnership with BidX, the desired sales targets could be reached and the customer segments could be further expanded.
