Blog

The best way to use Sponsored Brands

Mon, Feb 21, '22

Helpful tips and recommendations for an optimal creation of Sponsored Brand Ads can be found in our Sponsored Brands Guide.

• Sponsored Brands

Blog

What is Amazon Attribution?

Mon, Jan 10, '22

Customers are discovering products and interacting with brands across more touchpoints than ever before. If you are selling on Amazon, these touchpoints are not only directly on Amazon, but also on...

Blog

The Amazon Year 2021: The ultimate Review

Tue, Dec 28, '21

Amazon Advertising is developing rapidly and there are constantly new ways to advertise on the platform. In 2021, there were many exciting innovations for advertisers on Amazon, which we will present...

Blog

Amazon's Dynamic Bidding Strategies

Thu, Dec 23, '21

There are three bidding strategies for Sponsored Product Ads (SPA) on Amazon. In addition to fixed bids, there are the dynamic bid strategies "Dynamic bids - down only" and "Dynamic bids - up and...

Blog

Review - Black Friday and Cyber Monday 2021

Mon, Dec 6, '21

Black Friday and Cyber Monday are two of the biggest shopping events on Amazon, representing a great opportunity for advertisers. But how successful were the events this year?

• Cyber Monday
• Black Friday

Releases Blog

Decrease your ACoS by 16% with Dayparting!

Tue, Nov 23, '21

1. Background of the Case Study As more and more people are selling products online, the competition is getting fiercer and fiercer. Especially as an Amazon seller you need to make sure that your...

Events

Seller Barcamp

Sat, Nov 13, '21

The Seller Barcamp differs from classic conferences by the fact that no speakers are booked. There are only participants who develop the program together, which leads to a program that is completely...

Events

AMZELL Late Night Event

Fri, Nov 12, '21

The AMAZON LATE NIGHT is a fixed appointment at the end of the quarter for sellers, vendors and professionals. The focus is on new impulses, inspiration and the exchange of ideas on the topic of...

Releases

New feature: Budget Automation

Thu, Oct 21, '21

With the help of budget automation, the monthly campaign budget can be efficiently distributed to the desired campaigns.

Events

Review of our summer event 2021

Wed, Oct 13, '21

Our summer event on September 30 was a complete success. The exchange between the participants, the exciting workshops and the delicious BBQ made the day a great experience. Together with the BidX...