The Amazon Marketing Cloud (AMC) has announced an outstanding feature: the ability to create and activate custom audiences. As an advertiser, this opens up the opportunity to fine-tune your Amazon advertising campaigns and take your marketing strategy to the next level.
What is the Amazon Marketing Cloud (AMC)?
The Amazon Marketing Cloud (AMC) is a cloud-based platform that leverages anonymized customer data from Amazon to provide valuable insights to sellers. With comprehensive analyses of pseudonymized data, you gain precise insights into customer behavior and can adjust your advertising strategy accordingly.
To facilitate access and management of AMC data, BidX offers a powerful AMC Dashboard. This dashboard provides a user-friendly interface through which you can access your AMC data, generate reports, and optimize campaigns. The BidX AMC Dashboard allows you to efficiently manage your AMC campaigns, measure the success of your advertising efforts, and make informed decisions for your marketing strategy.
By combining the Amazon Marketing Cloud with BidX's AMC Dashboard, you gain a comprehensive solution for managing and analyzing your AMC data. You can better understand customer behavior, optimize your advertising strategy, and implement more successful advertising campaigns on Amazon. With access to comprehensive data, you can create more targeted ad messages and effectively reach your desired audiences. The AMC and BidX's AMC Dashboard enable you to unlock the full potential of your Amazon advertising campaigns and increase revenue.
The AMC Custom Audience Creation and Activation Feature
With the AMC Custom Audience Creation and Activation Feature, you can now create custom audiences within the Amazon Marketing Cloud and activate them for your Amazon DSP campaigns. By using SQL queries, you can create tailored audiences based on various signals. Sponsored ads, Amazon DSP ads, Amazon Shopping Insights (Beta), and even your own data can be used to define precise target audiences. This allows you to tailor your ad messages to the individual needs and interests of your potential customers.
Benefits of the AMC Custom Audience Creation and Activation Feature
The AMC Custom Audience Creation and Activation Feature offers several advantages that enable you to align your advertising campaigns more precisely and ultimately achieve more effective marketing goals.
Precise audience targeting
With custom queries or pre-built query templates, you can precisely define your target audiences. You gain insights into the behavior and interests of your target audiences and can optimize your ad messages accordingly.
Adaptability and flexibility
You have the ability to use sponsored ads, Amazon DSP ads, Amazon Shopping Insights (Beta), and your own data to target audiences in a customized way. This allows you to adapt your ad messages to the specific needs and interests of your potential customers.
Timeliness and relevance of target audiences
You can set the frequency of updating your target audiences, ensuring that they remain current and relevant, resulting in higher campaign effectiveness.
Seamless integration with BidX's AMC Dashboard
The AMC Custom Audience Creation and Activation Feature seamlessly integrates with BidX's AMC Dashboard. This provides you with a user-friendly interface for managing and monitoring your AMC campaigns. You can track the performance of your target audiences and campaigns in real-time, conduct custom analyses, and make continuous optimizations to achieve maximum results.
How to Utilize AMC Audiences in Practice
The AMC Custom Audience Creation and Activation feature offers you a variety of opportunities to effectively target your audiences and optimize your marketing strategies. Below are two examples of how you can leverage this feature to maximize the success of your campaigns.
Targeted Remarketing for Cart Abandoners
Imagine you have a group of customers who have added your product to their shopping carts but haven't completed the purchase for some reason. This "add-to-cart" event indicates a strong intent to buy. With AMC Audiences, you can specifically target these potential customers and guide them towards conversion through remarketing efforts. Unlike Amazon DSP Audience Builder, AMC Audiences provides specific features for cart behavior, offering valuable insights and opportunities.
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Tip: Take advantage of the flexibility of AMC Audiences by replacing the "add-to-cart" event with actions like "add to list" to target your audiences even more precisely.
Increasing Revenue through Cross- and Up-Selling
Another effective use case for AMC Audiences lies in the realm of cross- and up-selling. Let's say you have a product A that is often purchased together with product B. By selectively targeting customers who have purchased product A within the last 3 months but haven't purchased product B, you can improve your conversion rate, increase average order value, and enhance customer lifetime value.
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With AMC Audiences, you gain the flexibility and control to create tailored audience segments based on your specific cross- and up-selling strategies.
Variations: Experiment with different product combinations that have a high potential for cross- and up-selling. Adjust the timeframe from "last 3 months" to extend the results over a longer period, such as "last 6 months" or "last 12 months."
Conclusion
The AMC Custom Audience Creation and Activation Feature opens up new possibilities for advertisers to precisely target their audiences on Amazon and optimize their advertising campaigns. When combined with the AMC Dashboard in the BidX tool, you have a comprehensive solution for managing and monitoring your advertising campaigns. Harness the power of this combination to achieve your advertising goals on Amazon, boost the success of your campaigns, and take your marketing strategy to the next level.
