Why is AMC so important?
The Amazon Marketing Cloud (AMC) plays a crucial role in the data-driven advertising landscape. It serves as a central hub for businesses looking to build their advertising strategies on solid insights. AMC enables companies to gain deep insights into the behavior and preferences of their target audiences without compromising the confidentiality of personal data.
Why is it better to use the BidX AMC Dashboard instead of using AMC directly?
The simple answer is that it's more straightforward and user-friendly.
If you want to make Amazon queries, you need SQL knowledge – not necessary with us. Our results are presented graphically and clearly, not in Excel. Our dashboard provides easy customer information from Amazon and third-party sources in a concise format. Reports display interactions and conversion times for SP, SB, SD, and DSP Ads. You can also differentiate between new and existing customers.
