Creating campaigns for your ads is quick and easy. Basic settings such as campaign structure, match types to be used, budgets, bids and syntax can be made using our "1-Click Setup". These settings can then be saved and loaded as presets assignable to several products, both during the creation of campaigns and any subsequent edits. As such, expect a major advantage over the Amazon Seller Central and Advertising Console, where each campaign must be individually recreated and modified.

Identifying the most relevant keywords for triggering your ads is the basis of any successful campaign. Our platform allows the selection and retrieval of all of the automatically generated keywords suggested by Amazon which are deemed most appropriate for your products.

The core of our software is automation. With automated smart keyword management, both profitable and unprofitable keywords can be identified and responded to with ease. Well-performing search terms from automatically-generated campaigns can be transferred to manual ad groups where they can be individually controlled, whilst unprofitable search terms are automatically stored as ‘negative keywords’.

The aim of giving you individual control over keywords is to reduce or increase your bids. Keywords that trigger the playout of your ad, and thus many orders, should receive higher bids. Keywords that trigger many clicks but no orders, lower bids. Our automated system guarantees the automatic adjustment of bids, based on a performance analysis of search terms and keywords, as well as your specified target ACOS for the campaign.

In addition to automated bid adjustments, you can also trigger bid optimizations by creating your own rule sets. Simply create individual rules that are executed automatically. These follow the IF THEN approach and can be expanded at will.

Automated bid adjustments are carried out not only for Sponsored Products but also for Sponsored Brands.

All bid and structural adjustments (such as transferred keywords) are listed in the rule logs. Unlike Amazon’s default offering, BidX allows you to track all changes, even those older than 60 days.

Undo Rule
With the “undo” function, it is possible to reverse any changes made by the team, including changes to both bid and structural adjustments.

Rule Logs
Export the change history in the rule logs so that all adjustments are also available offline.

Rules
Get your set rules summarized as a CSV file.

Performance Data
Through exporting performance data, get all the key figures on your campaigns in a single CSV file.

With only one BidX account, you can easily connect and manage multiple Amazon accounts. Switching to another account is quick and easy.

With the feature Total ACOS (TACOS) we have released a new KPI to measure the overall success of your advertising. TACOS generally describes the ratio of advertising costs to total sales, which are made up of advertising sales and organic sales. So the TACOS is a much better way to evaluate the success of your advertising activities than the ACOS, because in most cases advertising also has a positive effect on organic sales. The key performance indicator TACOS is accessible to every BidX customer who acts as a seller.

Campaigns and ad groups can be optimized with an automation to achieve the Total ACOS target value. With Total ACOS automation, organic sales are then included in the optimization. Furthermore Total ACOS can be added in rules as a requirement. This way, at the target level (keywords, ASINs...), for example, the bid can be lowered if the corresponding target exceeds a selected Total ACOS.

With our “Focus” feature, several campaigns of the same match type can be created for one product and keywords can be grouped to pursue individual strategies. This way, focuses can be created for your own brand keywords or particularly well performing keywords. This allows you to see the performance of these keyword groups at a glance and control them easier.

With the new feature “Tag” it is possible to mark products with so-called “tags” and thus bundle them according to a criterion of your choice, such as different models, product types, margin. With a few clicks you can create a complete campaign structure for product variations with the same tag.

Product Management
Have your advertised products displayed by filtered criteria, including by marketplace or a set target ACOS.

Discover
Filter your campaigns according to the data you need, such as sales and clicks, in the “Discover” section.

Rules
You also have the option to use a filter for your applied rules.

Our currency converter automatically converts USD to EUR, so you only ever see one currency in the dashboard, even when selling on several marketplaces.