With the right campaign structure, you lay the foundation for successful advertisements on Amazon. However, many advertisers do not know how to put this structure into practice. We have seen many campaigns from customers that contain wasted potential.
For example, ad groups are often not optimally created due to lack of proper knowledge and keywords are incorrectly assigned. As a result, the desired advertising successes often fail to materialize without the sellers knowing why.
Your Advantages of a New Structure
Increased Performance
New bids lead directly to the desired target ACOS
Unique Displayed Ads
Unique displayed ads by using various match types and negative keywords
Precise Control
Precise control and optimal foundation for performance marketing
Increased Performance
New bids lead directly to the desired target ACOS
Unique Displayed Ads
Unique displayed ads by using various match types and negative keywords
Precise Control
Precise control and optimal foundation for performance marketing
Your Campaign Optimization
Restructuring
– for already advertised products –Get your campaigns in order. We create a new complete campaign structure with consistent syntax for all already advertised products, based on all current keywords of the corresponding ASINs.
Check all keywords associated with the products
Creation of a keyword list and campaign structure
Assignment of keywords to the right campaigns and ad groups
Use of dynamic bids and bids by placement
Consistent naming / syntax of all campaigns and ad groups
– for products that have never been advertised before – Creation of a new complete campaign structure with consistent syntax for all never before advertised products with 25 keyword suggestions. In this step, the bids can be placed in such a way that a desired target ACOS is achieved.
Research of relevant keywords for never before advertised products worldwide
Creation of a meaningful campaign structure
Consideration of the different match types in keyword assignment
Use of dynamic bids and bids by placements
Consistent naming / syntax of all campaigns and ad groups
