Blog

A Simple Guide to Amazon's Demand-Side Platform (ADSP)

Thu, Apr 4, '24

If you sell a product or service online, reaching the right audience with your ads is crucial. A demand-side platform (DSP) can help with this, but not everyone knows what it is or how to use it. If...

• DSP

Blog

Full-Funnel-Marketing with Amazon DSP

Wed, Feb 7, '24

What is Full-Funnel-Marketing? A marketing funnel describes the journey that a potential customer takes from the initial awareness stage, through consideration and purchase decision, to customer...

• DSP

Blog

Leveraging Amazon DSP for Successful Brand Building

Thu, Nov 2, '23

Amazon sees more than two billion users per month, making it the most visited e-commerce platform in the world. Gaining access to this huge user base is a tremendous opportunity for any company or...

• DSP

Blog

Retargeting strategies with Amazon DSP

Wed, Oct 4, '23

What is Retargeting? Have you ever wondered how you can suddenly find an item you recently checked on Amazon all over your browser? Don’t we all think we are being monitored by an intelligent agency...

• DSP

How To Create an Effective Video Marketing Strategy (With Amazon DSP)

Mon, Sep 25, '23

Video marketing has proven itself a powerful tool for companies and sellers looking to boost their sales. Needless to say it's one of the most popular forms of content marketing, with 91% of...

• DSP

Blog

Top 6 DSPs in 2023

Tue, Aug 22, '23

The ever-evolving landscape of digital marketing has seen remarkable advancements in recent years, and at the forefront of this evolution are Demand-Side Platforms (DSPs). These platforms play a...

• DSP

Blog

Everything you need to know about Programmatic Advertising

Mon, May 15, '23

Programmatic advertising grows in relevance every day, due to digital advertising taking up increasingly more budget of advertisers. If you're new to this kind of advertising, then buckle up, because...

• DSP

Blog

How to use DSP (also as a non-Amazon seller)

Fri, Oct 21, '22

Amazon.com had 2.4 billion visits in September 2022. Amazon thus ranks first worldwide in the "e-commerce & shopping" category. These figures illustrate how important Amazon is for online retailers....

• DSP

Blog

Case Study: Does Amazon DSP pay off?

Wed, Feb 23, '22

What is Amazon DSP? DSP stands for "demand-side platform. This is a platform that allows companies to book placements for advertisements on websites. The ads can be displayed both on Amazon websites...

• DSP

Blog

Does Amazon DSP make sense for my company?

Mon, May 4, '20

In this article, we give you an insight into the use of DSP and why it can be worthwhile for you and your company. What is Amazon DSP? Functionality of Amazon DSP Advertising forms and placements...

• DSP