Optimize your success on Amazon with Performance Scheduling

The latest feature in the BidX tool, Performance Scheduling, goes far beyond conventional scheduling. Instead of just relying on general time intervals, the feature uses Amazon Best Seller Rank (BSR) to adjust ad placement based on the actual performance of your product.

In this article, we will explain what scheduling is and why it is of great importance for your success on Amazon. We will also go into more detail about Amazon Best Seller Rank and how it affects your sales results. Finally, we will give you a detailed look at the new Performance Scheduling feature and how it works to optimize your marketing activities and increase your success on Amazon. If you are already familiar with the concept of scheduling, you can skip straight to our new feature.

What is Scheduling?

Scheduling is the process of strategically timing the display of advertisements. Sellers have the ability to schedule their ads to appear when their potential customers are most active or likely to make a purchase. By aligning their marketing activities with the optimal timing, sellers can increase the likelihood of their products being seen, noticed, and purchased.

The Scheduling feature in the BidX tool provides sellers with additional control over their advertising campaigns. They can set specific time intervals for their ads to appear and even create different schedules for different campaigns or products. For example, sellers can adjust their marketing activities to various events like Prime Day or seasonal factors such as summer or winter months. They also have the option to tailor their ads for specific times of the day. By utilizing a heatmap that displays relative sales in four time windows on different days of the week, sellers can make informed decisions on scheduled status changes or boosts. This allows for more precise ad targeting.

Why is Scheduling important for success on Amazon?

Scheduling can have a significant impact on your success on Amazon. This feature can help you optimize your marketing activities on Amazon and improve your chances of success.

There are several key reasons why scheduling contributes to success and competitiveness on Amazon:

1. Maximizing visibility: Strategic timing allows you to place your ads exactly when your potential customers are most active and make purchase decisions. This targeted placement of your products at the right time not only increases the general visibility of your offers, but also increases the likelihood that they will actually be noticed by potential customers.
   
   
2. Efficient resource utilization: Through targeted scheduling, you can effectively allocate your marketing resources. Instead of continuously running ads, you have the opportunity to display them at times when the best results are expected. This leads to more efficient budget utilization and better returns on your marketing investments.
   
   
3. Increasing conversion rates: By strategically aligning your marketing activities with high-conversion-rate periods, you enhance the likelihood of potential customers actually becoming buyers. By placing ads at the right time, you capture customers' interest, motivate them to make a purchase, and ultimately boost your sales figures.
   
   
4. Adapting to seasonal and event-related factors: Scheduling allows sellers to adjust their marketing strategies to seasonal events like Easter and special sales events like Prime Day. Whether it's Christmas, Prime Day, or other seasonal occasions, you can draw customers' attention during relevant time periods by strategically planning and displaying ads. By tailoring your advertising efforts to these events, you can leverage increased demand and customer interest.

Our new feature: Performance Scheduling

Our latest feature in the BidX tool, Performance Scheduling, provides you as a seller with additional opportunities to optimize your advertising campaigns. This feature expands upon traditional time-based scheduling by allowing you to adjust your campaigns based on the Best Seller Rank (BSR) and respond directly to your product's performance.

How Performance Scheduling Works

Performance Scheduling is easy to use. Go to the Scheduling section and enter the basic information such as the marketplace and the name of the schedule. Then, select the "Performance Scheduling" option and click "Next."

In the next window, you can choose the campaigns to which you want to apply Performance Scheduling.

The feature enables you to adjust your campaigns based on your product's Best Seller Rank (BSR). With Performance Scheduling, you have two options as a seller:

• For example, if your BSR falls below 200, you can slightly decrease your advertising because your campaigns are already successful and don't require additional boosting measures.
  
  
• If your BSR exceeds a certain threshold, such as 5000, you can increase your advertising to revive your product and return to the top 5000.

For more detailed explanations on how the scheduling function works, feel free to read our Knowledge Base article.

How Performance Scheduling Boosts Your Success

Our new feature in the BidX tool, Performance Scheduling, offers a convenient solution for sellers. With this feature, you no longer need to continuously monitor the current rank of your products and make manual adjustments. Performance Scheduling automates this process for you.

You benefit from more efficient advertising optimization as the scheduling feature automatically adjusts your campaigns based on the Best Seller Rank. This allows you to focus on other important aspects of your business while the tool optimizes your advertising strategy accordingly.

With Performance Scheduling in the BidX tool, tracking and adjusting your Best Seller Rank become unnecessary. You can optimize your advertising strategy based on this ranking without the need for manual intervention or monitoring. This saves you time and enables effective control of your advertising campaigns.

What is the Amazon Best Seller Rank (BSR)?

The Amazon Best Seller Rank (BSR) is a crucial indicator of a product's popularity and sales success on Amazon. It indicates how well a product is selling compared to others in the same category. The BSR is updated hourly and is based on the product's sales numbers and performance within a specific time period.

The BSR is displayed as a ranking list, where a lower number signifies a higher sales rank. Therefore, a product with a BSR of 1 is the best-selling product in its category, while a product with a BSR of 100,000 or higher is less successful.

Impact of BSR on Your Sales Success

The BSR plays a critical role in sales success on Amazon. A low BSR indicates that a product is highly popular and in demand, leading to increased visibility, higher sales numbers, and better rankings in search results.

On the other hand, a high BSR can indicate lower demand or increased competition in the category. Products with a high BSR often struggle to attract customers and generate sales, as they rank lower in search results and receive less prominent placement.

Sellers should consider the BSR as an important indicator of their product's performance. By continuously monitoring the BSR, you can evaluate the effectiveness of your sales strategies and make adjustments as needed to enhance sales success.

It's important to note that the BSR is influenced by various factors, including sales numbers, customer reviews, returns, and cancellations. Therefore, it's necessary to develop a holistic marketing and sales strategy to continuously improve the BSR and maximize success on Amazon.

Conclusion

Through targeted scheduling, sellers can increase the visibility of their listings, use their marketing resources efficiently, and increase conversion rates. 

Performance Scheduling extends traditional time-based scheduling by leveraging Amazon Best Seller Rank (BSR) to adjust ad placement based on product performance.

The tool automates the process of monitoring and adjusting the BSR, allowing you to focus your time and resources on other important tasks. By developing a comprehensive marketing and sales strategy that considers the BSR, you can enhance your success on Amazon.