Blog

Driving Marketing Success with User-Generated Content

Fri, Jun 23, '23

In today's rapidly evolving digital landscape, there's a powerful phenomenon that's reshaping marketing and content creation: user-generated content (UGC). Unlike content produced by brands or...

Blog

AMC Custom Audience Creation and Activation Feature

Thu, Jun 22, '23

The Amazon Marketing Cloud (AMC) has announced an outstanding feature: the ability to create and activate custom audiences. As an advertiser, this opens up the opportunity to fine-tune your Amazon...

• AMC

Blog

Amazon’s Alexa: The Future of Voice Enabled Advertising

Tue, May 30, '23

Voice assistants have been changing the way we interact with technology, and Amazon’s Alexa is one of the most popular ones. Launched in 2014, Alexa has gained widespread popularity and is now...

Blog

How to Leverage Amazon's Influencer Program for your Success

Tue, May 23, '23

Influencer marketing has become one of the most effective ways to promote products and services in the digital age. Social media platforms like Instagram, Facebook, and Tiktok have created a new...

• Amazon Advertising

Events

K5 Conference 2023

Fri, May 19, '23

At the K5 Conference in Berlin, the biggest experts in the e-commerce scene will meet on 14,000 m² for presentations, master classes and intensive networking. The legendary K5 CONNECT PARTY will also...

Blog

Everything you need to know about Programmatic Advertising

Mon, May 15, '23

Programmatic advertising grows in relevance every day, due to digital advertising taking up increasingly more budget of advertisers. If you're new to this kind of advertising, then buckle up, because...

• DSP

Events

European Seller Conference 2023

Mon, May 8, '23

The European Seller Conference 2023 is a great opportunity for e-commerce sellers to expand their knowledge, gain valuable insights and network with other industry professionals. With a wide range of...

News

Amazon Quarterly Results Q1 2023

Fri, Apr 28, '23

On April 27, 2023, Amazon released its earnings for the first quarter of 2023. In a nutshell: Amazon generated total revenue of $127.4 billion in Q1 Advertising revenue increased 23% Y/Y to $9.509...

Releases

Can your keyword research keep up with AI?

Wed, Apr 26, '23

Finding the right keywords for your products has always been a challenge. But can AI help you work faster and more efficiently? The simple answer: yes! In this article, you'll learn how to use new...

• Amazon Keywords

Blog

Prime Day 2023: How you can best prepare!

Fri, Apr 21, '23

With more than 300 million items sold worldwide, Amazon described last year's Prime Day as the biggest Prime Day ever. Prime Day is the most exciting sales event on Amazon, and it's a great...

• Prime Day