Events

DMEXCO 2023 in Cologne

Tue, Aug 8, '23

DMEXCO is one of the leading events for digital marketing and technology in Europe. Here, industry leaders, marketing and media experts, as well as technology and innovation pioneers come together to...

News

Amazon Quarterly Results Q2 2023

Fri, Aug 4, '23

On August 3, 2023, Amazon released its results for the second quarter of 2023. The positive results underscore the impressive growth of Amazon's online advertising. In a nutshell: Amazon achieved a...

Blog

What are The 10 Common Problems New Amazon Sellers Face?

Thu, Jul 27, '23

Amazon is not only the market leader in e-commerce but also provides businesses and entrepreneurs with the fantastic opportunity to access millions of shoppers on its platform. There are numerous...

Events

MultichannelDay in Cologne 2023

Thu, Jul 20, '23

At MultichannelDay, you will get a detailed overview of Amazon, Google, social commerce and alternative marketplaces such as eBay. You will also gain insights into best practices and future trends in...

Blog

Prime Day 2023: Review and results for advertisers

Thu, Jul 13, '23

Prime Day is Amazon's biggest sales event of the year. It attracts millions of people to Amazon every year and offers advertisers a unique opportunity to present their products to a wide audience and...

• Prime Day

Blog

Kick vs. Twitch: Differences and why is Twitch so attractive for companies?

Mon, Jul 10, '23

In the age of digital entertainment, there is one platform that has a very special place in the gaming community: Twitch. Twitch has established itself as a leading provider of live-streaming...

Releases

Optimize your success on Amazon with Performance Scheduling

Mon, Jul 3, '23

The latest feature in the BidX tool, Performance Scheduling, goes far beyond conventional scheduling. Instead of just relying on general time intervals, the feature uses Amazon Best Seller Rank (BSR)...

Blog

Lower Your TACoS and Increase Your Profit with Ampd

Tue, Jun 27, '23

TACoS, short for Total Advertising Cost of Sales, is a metric that measures how much you spend on advertising compared to your total sales on Amazon, which includes your revenue for both ads and...

Blog

Driving Marketing Success with User-Generated Content

Fri, Jun 23, '23

In today's rapidly evolving digital landscape, there's a powerful phenomenon that's reshaping marketing and content creation: user-generated content (UGC). Unlike content produced by brands or...

Blog

AMC Custom Audience Creation and Activation Feature

Thu, Jun 22, '23

The Amazon Marketing Cloud (AMC) has announced an outstanding feature: the ability to create and activate custom audiences. As an advertiser, this opens up the opportunity to fine-tune your Amazon...

• AMC