New Feature: Campaign Creator

Wed, Aug 30, '23
The Campaign Creator, which is now available in the BidX platform (Closed Beta), will replace the 1-Click Setup, which was previously used for the creation of campaigns. While with the 1-Click Setup...

Clean Room: The Amazon Marketing Cloud (AMC)

Thu, Aug 24, '23
In today's data-driven business world, data privacy and secure data analysis play a central role. This is where the concept of "clean room" comes into play—an innovative method that enables companies...

Top 6 DSPs in 2023

Tue, Aug 22, '23
The ever-evolving landscape of digital marketing has seen remarkable advancements in recent years, and at the forefront of this evolution are Demand-Side Platforms (DSPs). These platforms play a...

A Deep Dive into Amazon FBA Returns

Fri, Aug 11, '23
Customers have made Amazon the world’s favorite online marketplace. With its quick shipping and unparalleled commitment to customer care, Amazon has clearly found a winning strategy. On top of this,...

DMEXCO 2023 in Cologne

Tue, Aug 8, '23
DMEXCO is one of the leading events for digital marketing and technology in Europe. Here, industry leaders, marketing and media experts, as well as technology and innovation pioneers come together to...

Amazon Quarterly Results Q2 2023

Fri, Aug 4, '23
On August 3, 2023, Amazon released its results for the second quarter of 2023. The positive results underscore the impressive growth of Amazon's online advertising. In a nutshell: Amazon achieved a...