Blog

Defining Digital Advertising: Navigating the Landscape of Online Marketing

Thu, Jun 13, '24

While this age is known as the information age, you can also refer to it as the digital age. With the advent of online channels like websites, social media platforms, and streaming content, you can...

Blog

Mistakes to Avoid When Sourcing Products for E-commerce: A Guide

Mon, Jun 10, '24

Sourcing products for an e-commerce business is a critical process that can significantly impact your success. Whether you're an experienced seller or just starting, certain mistakes can derail your...

Blog

Where Automation Stops: Amazon VA Comes In

Mon, Jun 3, '24

Every Amazon business runs 24/7. Even when sellers are already sleeping, parts of the business will continue to operate non-stop. So how do sellers with little manpower do it? Amazon automation. From...

Blog

Amazon Advertising Reports: How to Interpret And Use Them

Tue, May 28, '24

As an Amazon seller, running PPC (Pay-Per-Click) campaigns for your products is crucial. But launching the campaign is just the beginning. You've chosen keywords and set your ad budget, but how do...

Blog

Case study on the dynamic bidding strategies of Amazon 2024

Wed, Apr 17, '24

Since 2019, Amazon offers three different bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies to choose from, which allow bids to...

Blog

A Simple Guide to Amazon's Demand-Side Platform (ADSP)

Thu, Apr 4, '24

If you sell a product or service online, reaching the right audience with your ads is crucial. A demand-side platform (DSP) can help with this, but not everyone knows what it is or how to use it. If...

• DSP

Blog

Amazon Fulfillment Center: What Is It and How Does It Work?

Tue, Mar 26, '24

Amazon sellers looking to scale their businesses know the importance of Amazon fulfillment centers. These facilities simplify the process of storing and shipping products to customers, enabling...

Blog

Amazon Prime Video Streaming Ads: Strategic insights for brands

Fri, Mar 8, '24

Could your next big marketing opportunity lie between the scenes of your favorite series on Prime Video? With TV series, blockbuster movies, Amazon Originals and live sports, Prime Video offers a...

The Top 10 Tips to Optimize Your Amazon Ads in 2024

Tue, Feb 27, '24

No doubt, Amazon is the largest e-commerce platform and third-largest digital advertiser in the world. Amazon has exhibited remarkable growth, showcasing exceptional momentum and rapid expansion in...

• Amazon Advertising

Events

Prosper Show 2024

Thu, Feb 22, '24

The Prosper Show is a fair where the industry's experts gather to share their knowledge, discover new trends and build business relationships. You can expect in-depth insights, practical tips and the...