Blog

What Is a Good ACOS?

Sun, Mar 1, '20

Often, the question arises: "What is a good ACOS?" This article will not only explain what an ACOS is but also why it's essential to have a good ACOS. However, before diving into the details, let's...

• Amazon PPC

Blog

How to find the most relevant Amazon keywords

Wed, Feb 19, '20

Extensive Amazon keyword research is the basic requirement for good indexing and high sales figures - both for organic and advertising sales. If the customer's search term and your deposited keyword...

• Amazon PPC
• Amazon Keywords

Amazon Advertising 2019 - A review

Fri, Dec 20, '19

The year 2019 says goodbye. Just like last year, 2019 saw some updates and releases in Amazon's advertising universe. We have reviewed the year 2019 from an advertiser's point of view and present to...

• Amazon PPC

Blog

Review Black Friday and Cyber Monday 2019

Thu, Dec 5, '19

It's over again - Black Friday or Black Friday Week 2019 at Amazon. We don't want to bore you with reports about record sales figures on this day, which can be read in many online articles. Rather,...

• Cyber Monday
• Black Friday

Events

Amafest UK in Manchester

Fri, Aug 30, '19

After taking part as a speaker at the first Amafest conference in Manchester in May, we are very happy to be there again for the second round and to give a talk about "8 ways to boost your amazon...

Events

DMEXCO evening before event in Cologne

Thu, Aug 22, '19

On the eve of DMEXCO we invite brands and manufacturers together with Amazon and ameo to an exclusive kick-off event in the Brauhaus Sion. All facts at a glance Topics: On the eve of DMEXCO we invite...

Events

Amazon Seller Conference in Darmstadt

Tue, Aug 20, '19

The Amazon Seller Conference is a two-day conference with an Amazon Advertising Special. In strategy discussions individual questions can be answered by the experts. On the second day, two practice...

Events

PPC Congress in Amsterdam

Thu, Aug 15, '19

At this event Amazon sellers, PPC consultants, agencies and PPC software companies get together in Amsterdam to discuss Amazon advertising for two days. Every attendee will get a chance to learn from...

Blog

Case study on Amazon dynamic bidding strategies and adjust bids by placement

Mon, Aug 12, '19

Since the beginning of 2019, Amazon Advertising has three campaign bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies which can be...

• Amazon PPC

Events

AmazonWorld Summer Camp 2019 in Hamburg

Sat, Aug 10, '19

The AmazonWorld Summer Camp is a one-day conference consisting of 10 expert presentations and parallel workshops on current Amazon topics of interest. The total number of participants is limited to...