Blog

Product Targeting: Target competitive product pages with your own products

Tue, Sep 1, '20

In addition to keywords, since the beginning of 2019 it is also possible to display Sponsored Product Ads based on ASINs - this is known as Product Targeting or Product Attribute Targeting (PAT).

• Amazon PPC

Blog

First Steps with BidX

Mon, Aug 31, '20

1. Introduction and overview With BidX, Amazon retailers save money and generate more profitable sales by fully automating Amazon Advertising. BidX follows the approach of providing everything you...

Blog

How you can use Amazon KDP Advertising effectively

Tue, Aug 4, '20

Since late 2019, self-publishing authors have been able to officially promote their KDP books on Amazon through the KDP Dashboard. Amazon KDP advertising is a little different from advertising for...

• KDP

News

Introducing: The all new "Product Management"

Wed, Jul 22, '20

Our goal is the holistic automation and optimization of ads on Amazon. From campaign creation to keyword research to campaign structuring and optimization, BidX is everything you need for Amazon...

News

How coronavirus affects Amazon purchasing behavior

Wed, Jul 1, '20

March 2020: COVID-19 changes the shopping behavior of consumers. While local retailers are forced to close and many entrepreneurs are plagued by existential fears, customers are also insecure. Will...

Blog

Does Amazon DSP make sense for my company?

Mon, May 4, '20

In this article, we give you an insight into the use of DSP and why it can be worthwhile for you and your company. What is Amazon DSP? Functionality of Amazon DSP Advertising forms and placements...

• DSP

Blog

What Is a Good ACOS?

Sun, Mar 1, '20

Often, the question arises: "What is a good ACOS?" This article will not only explain what an ACOS is but also why it's essential to have a good ACOS. However, before diving into the details, let's...

• Amazon PPC

Blog

How to find the most relevant Amazon keywords

Wed, Feb 19, '20

Extensive Amazon keyword research is the basic requirement for good indexing and high sales figures - both for organic and advertising sales. If the customer's search term and your deposited keyword...

• Amazon PPC
• Amazon Keywords

Amazon Advertising 2019 - A review

Fri, Dec 20, '19

The year 2019 says goodbye. Just like last year, 2019 saw some updates and releases in Amazon's advertising universe. We have reviewed the year 2019 from an advertiser's point of view and present to...

• Amazon PPC

Blog

Review Black Friday and Cyber Monday 2019

Thu, Dec 5, '19

It's over again - Black Friday or Black Friday Week 2019 at Amazon. We don't want to bore you with reports about record sales figures on this day, which can be read in many online articles. Rather,...

• Cyber Monday
• Black Friday