Blog

Sponsored Display Ads: All you need to know

Mon, Oct 12, '20

Amazon Sponsored Display Ads have been available for vendors and US sellers since the end of October 2019. The Product Display Ads have been completely replaced by this new advertising format. At the...

• Amazon PPC
• Sponsored Display

Releases

Optimal control of branded and competitor keywords

Fri, Oct 2, '20

The biggest wishes of our customers have now been released in the form of tags and focus!

• Amazon Keywords

Blog

How to get the most out of Amazon Prime Day, Black Friday & Co

Mon, Sep 21, '20

The Prime Day is the most exciting sales event of the year for Amazon merchants next to Black Friday and Cyber Monday. Last year more than 175 million items were sold at this event. A growth of 75%...

• Prime Day
• Black Friday

Blog

Product Targeting: Target competitive product pages with your own products

Tue, Sep 1, '20

In addition to keywords, since the beginning of 2019 it is also possible to display Sponsored Product Ads based on ASINs - this is known as Product Targeting or Product Attribute Targeting (PAT).

• Amazon PPC

Blog

First Steps with BidX

Mon, Aug 31, '20

1. Introduction and overview With BidX, Amazon retailers save money and generate more profitable sales by fully automating Amazon Advertising. BidX follows the approach of providing everything you...

Blog

How you can use Amazon KDP Advertising effectively

Tue, Aug 4, '20

Since late 2019, self-publishing authors have been able to officially promote their KDP books on Amazon through the KDP Dashboard. Amazon KDP advertising is a little different from advertising for...

• KDP

News

Introducing: The all new "Product Management"

Wed, Jul 22, '20

Our goal is the holistic automation and optimization of ads on Amazon. From campaign creation to keyword research to campaign structuring and optimization, BidX is everything you need for Amazon...

News

How coronavirus affects Amazon purchasing behavior

Wed, Jul 1, '20

March 2020: COVID-19 changes the shopping behavior of consumers. While local retailers are forced to close and many entrepreneurs are plagued by existential fears, customers are also insecure. Will...

Blog

Does Amazon DSP make sense for my company?

Mon, May 4, '20

In this article, we give you an insight into the use of DSP and why it can be worthwhile for you and your company. What is Amazon DSP? Functionality of Amazon DSP Advertising forms and placements...

• DSP

Blog

What Is a Good ACOS?

Sun, Mar 1, '20

Often, the question arises: "What is a good ACOS?" This article will not only explain what an ACOS is but also why it's essential to have a good ACOS. However, before diving into the details, let's...

• Amazon PPC