Search term optimization using Amazon backend keywords

Fri, Apr 23, '21

Amazon is competitive. Like starting-next-to-Usain-Bolt competitive. And with over 350 million items on sale, Amazon is also a search engine. This means you have to optimize your product title and...

• Amazon PPC
• Amazon Keywords

Blog

What is the Amazon Attribution Window and what is its impact?

Mon, Mar 22, '21

Instant gratification is a part of our everyday lives nowadays, it seems.

Blog

Our experience with Amazon Sponsored Brands Video

Mon, Nov 16, '20

In this article we present the Amazon Sponsored Brands Video Ads, which are available on the European Amazon marketplaces since September 2020. In addition, we share the experiences of our customers...

• Amazon PPC
• Sponsored Brand Video

Blog

Prime Day 2020 - Review from advertiser's perspective

Wed, Oct 21, '20

This year's Prime Day was a little special compared to previous years - at least in the run-up to the event. As with so many other events, this was also due to COVID-19. For a long time, a secret was...

• Prime Day

Blog

Sponsored Display Ads: All you need to know

Mon, Oct 12, '20

Amazon Sponsored Display Ads have been available for vendors and US sellers since the end of October 2019. The Product Display Ads have been completely replaced by this new advertising format. At the...

• Amazon PPC
• Sponsored Display

Releases

Optimal control of branded and competitor keywords

Fri, Oct 2, '20

The biggest wishes of our customers have now been released in the form of tags and focus!

• Amazon Keywords

Blog

How to get the most out of Amazon Prime Day, Black Friday & Co

Mon, Sep 21, '20

The Prime Day is the most exciting sales event of the year for Amazon merchants next to Black Friday and Cyber Monday. Last year more than 175 million items were sold at this event. A growth of 75%...

• Prime Day
• Black Friday

Blog

Product Targeting: Target competitive product pages with your own products

Tue, Sep 1, '20

In addition to keywords, since the beginning of 2019 it is also possible to display Sponsored Product Ads based on ASINs - this is known as Product Targeting or Product Attribute Targeting (PAT).

• Amazon PPC

Blog

First Steps with BidX

Mon, Aug 31, '20

1. Introduction and overview With BidX, Amazon retailers save money and generate more profitable sales by fully automating Amazon Advertising. BidX follows the approach of providing everything you...

Blog

How you can use Amazon KDP Advertising effectively

Tue, Aug 4, '20

Since late 2019, self-publishing authors have been able to officially promote their KDP books on Amazon through the KDP Dashboard. Amazon KDP advertising is a little different from advertising for...

• KDP