Blog

Amazon Prime Day 2022: Date, Tips and News for Sellers

Tue, Mar 29, '22

Amazon Prime Day 2022 represents the most exciting sales event of the year for Amazon merchants. Last year, members worldwide purchased more than 250 million products on Prime Day. For sellers and...

• Prime Day

Events

E-Com Events Conference 2022 in Los Angeles

Wed, Mar 23, '22

E-Com Events help sellers on Amazon, Ebay, Etsy, and more to learn what’s changing in the world of e-commerce, new tactics to market their businesses, rules of selling through the different...

Blog

Amazon FBA

Mon, Mar 21, '22

FBA is a service aimed at making it easier for Amazon sellers to run their business. If you sell on Amazon, you should carefully consider whether you want to use this service from Amazon.

• FBA

News

$31 billion: Amazon beats YouTube's advertising business

Tue, Mar 15, '22

Takeaways How did Amazon's ad revenue change in 2021? Amazon trumps YouTube's advertising business for the first time Are TV and audio ads the future in advertising? Development of revenues from...

Events

Prosper Show 2022 in Las Vegas

Fri, Mar 11, '22

Prosper Show is the networking hub and educational authority for established Amazon sellers. Experienced sellers, Amazon insiders, and other experts provide the latest information and innovations on...

Blog

Case Study: Does Amazon DSP pay off?

Wed, Feb 23, '22

What is Amazon DSP? DSP stands for "demand-side platform. This is a platform that allows companies to book placements for advertisements on websites. The ads can be displayed both on Amazon websites...

• DSP

Blog

The best way to use Sponsored Brands

Mon, Feb 21, '22

Helpful tips and recommendations for an optimal creation of Sponsored Brand Ads can be found in our Sponsored Brands Guide.

• Sponsored Brands

Blog

What is Amazon Attribution?

Mon, Jan 10, '22

Customers are discovering products and interacting with brands across more touchpoints than ever before. If you are selling on Amazon, these touchpoints are not only directly on Amazon, but also on...

Blog

The Amazon Year 2021: The ultimate Review

Tue, Dec 28, '21

Amazon Advertising is developing rapidly and there are constantly new ways to advertise on the platform. In 2021, there were many exciting innovations for advertisers on Amazon, which we will present...

Blog

Amazon's Dynamic Bidding Strategies

Thu, Dec 23, '21

There are three bidding strategies for Sponsored Product Ads (SPA) on Amazon. In addition to fixed bids, there are the dynamic bid strategies "Dynamic bids - down only" and "Dynamic bids - up and...