Defining Digital Advertising: Navigating the Landscape of Online Marketing
Thu, Jun 13, '24
While this age is known as the information age, you can also refer to it as the digital age. With the advent of online channels like websites, social media platforms, and streaming content, you can...
Mistakes to Avoid When Sourcing Products for E-commerce: A Guide
Mon, Jun 10, '24
Sourcing products for an e-commerce business is a critical process that can significantly impact your success. Whether you're an experienced seller or just starting, certain mistakes can derail your...
Where Automation Stops: Amazon VA Comes In
Mon, Jun 3, '24
Every Amazon business runs 24/7. Even when sellers are already sleeping, parts of the business will continue to operate non-stop. So how do sellers with little manpower do it? Amazon automation. From...
Amazon Advertising Reports: How to Interpret And Use Them
Tue, May 28, '24
As an Amazon seller, running PPC (Pay-Per-Click) campaigns for your products is crucial. But launching the campaign is just the beginning. You've chosen keywords and set your ad budget, but how do...
Case study on the dynamic bidding strategies of Amazon 2024
Wed, Apr 17, '24
Since 2019, Amazon offers three different bidding strategies for Sponsored Product Ads (SPA). In addition to fixed bids, there are two dynamic bidding strategies to choose from, which allow bids to...
A Simple Guide to Amazon's Demand-Side Platform (ADSP)
Thu, Apr 4, '24
If you sell a product or service online, reaching the right audience with your ads is crucial. A demand-side platform (DSP) can help with this, but not everyone knows what it is or how to use it. If...
Amazon Fulfillment Center: What Is It and How Does It Work?
Tue, Mar 26, '24
Amazon sellers looking to scale their businesses know the importance of Amazon fulfillment centers. These facilities simplify the process of storing and shipping products to customers, enabling...
Amazon Prime Video Streaming Ads: Strategic insights for brands
Fri, Mar 8, '24
Could your next big marketing opportunity lie between the scenes of your favorite series on Prime Video? With TV series, blockbuster movies, Amazon Originals and live sports, Prime Video offers a...
Full-Funnel-Marketing with Amazon DSP
Wed, Feb 7, '24
What is Full-Funnel-Marketing? A marketing funnel describes the journey that a potential customer takes from the initial awareness stage, through consideration and purchase decision, to customer...
