Amazon Q2 2022 quarterly results
On July 28, Amazon announced its second quarter results.
In a nutshell - the key figures:
- Amazon generated revenues of $121.2 billion in Q2.
- This results in a recorded net loss of $2 billion.
- Advertising revenue increased 18% to $8.76 billion and is now the fourth-largest revenue stream for Amazon
Amazon advertising revenues increase by 18% in Q2
Amazon's advertising services segment increased revenue by 18% year-over-year to $8.76 billion in the second quarter, according to its earnings release.
Despite the patchy year, Amazon's advertising business is weathering the turbulent times of inflation and war better than its competitors. The crises of recent months have slowed advertiser demand, hitting heavyweights like Facebook and YouTube particularly hard.
Amazon, which is known for sponsored product and search ads tied directly to their e-commerce marketplace, is proving to be highly effective. Advertisers are using their budgets more and more efficiently and the customer is becoming more and more choosy, which makes media placements at the POS so tempting and is also the advantage over other advertising platforms.
Amazon's chief financial officer Brian Olsavsky describes it this way: “People are advertising at the point where customers have their credit cards out and are ready to make a purchase.”
Online retail is booming, especially at Christmas time and on "Black Friday". This is shown both by Amazon's sales forecasts and profit expectations, as well as its latest quarterly results. The company expects net sales of between USD 125 billion and USD 130 billion for the third quarter, which corresponds to growth of 13% to 17% compared to the third quarter of 2021.
However, Amazon is also struggling with the effects of a normalizing market after the pandemic, posting a 4% drop in revenue to $50.86 billion in Q2. Whether this will have a concrete impact on Advertising Services, however, cannot be foreseen at this point.
